South Dakota Attorney General Marty Jackley says the state has reached a settlement with Mayday Health, ending a months‑long legal fight over what officials called deceptive advertising for abortion pills.
The New York‑based group has agreed to remove all signs and promotional materials in South Dakota that state officials said misled women and minors about the availability and risks of abortion pills. Jackley said the ads encouraged the use of illegal medication and violated state law.
The dispute began in December, when the Attorney General issued a cease‑and‑desist letter accusing Mayday Health of deceptive advertising. The state later asked a circuit court to order the signs removed. Mayday Health responded by seeking an emergency restraining order in federal court, but a judge ruled the case belonged in South Dakota. A state circuit court also sided with the Attorney General and had set a trial date for July 2026.
Under the new settlement, both the South Dakota and New York cases are now closed, and the Attorney General’s Office says the agreement ensures the disputed advertisements will be removed going forward.
