RAPID CITY, S.D. – After a busy summer tourism season, the town of Keystone is settling into its annual off-season as many businesses begin closing for the winter months.
The Black Hills community saw strong visitor traffic this year, fueled by Fourth of July celebrations and events surrounding America’s 250th anniversary at nearby Mount Rushmore. But by mid-October, the crowds have largely disappeared, and many seasonal restaurants, hotels, and shops are winding down operations.
Melodi Heinis, owner of Black Hills Gifts and Gold, says businesses typically evaluate traffic in early October before deciding when to close for the season. She says only a handful of businesses remain open through the winter, when services such as food, fuel, and shopping options become limited.
While visitor numbers remained solid, Heinis says retail sales were down slightly, reflecting broader economic pressures. She notes many businesses depend on the six-month tourist season to carry them through the rest of the year.
Some merchants are hoping to attract visitors with events like Haunted Keystone and holiday excursions on the 1880 Train. Others, like the family-owned Indian Trading Post, remain open year-round, citing continued visits to Mount Rushmore and winter travelers passing through the Black Hills.
Business owners are encouraging residents to visit Keystone this fall and support small businesses during their slower season.
